Insurance News Details

Bharti Axa Life tie up with Unity Small Finance Bank for bancassurance partnership

(28-Feb-23   22:27)

Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and insurance company AXA, on Tuesday announced its bancassurance partnership with Unity Small Finance Bank (Unity Bank) for the distribution of life insurance products through the Bank's network of 111 branches and 206 offices pan India.

Through this alliance, Bharti Axa Life Insurance's comprehensive suite of life insurance plans, including protection, savings, investment and retirement plans will be available for purchase to the bank's more than 15 lakh customers across 17 states.

The partnership will also benefit the Unity Bank's customers from a diverse range of new-age insurance solutions offered by Bharti AXA Life, enabling them to financially secure the future of their loved ones along with fulfil key financial goals.

Commenting on the association, Parag Raja, MD and CEO, Bharti AXA LifeInsurance, said, Our alliance will empower the Bank's customers with protection and holistic financial planning solutions from our comprehensive product portfolio. This partnership is an important part of our growth strategy. It will help in further strengthening our distribution and unlocking growth opportunities through the bank's wide network, thereby increasing insurance penetration in the country.

Inderjit Camotra, MD and CEO, Unity Bank said, At Unity Bank, we constantly endeavour to add to our portfolio and offer customers with a wide range of savings and investment products. Life Insurance solutions offer customers an avenue for long term wealth creation along with security for their loved ones. We are proud to partner with Bharti AXA Life, a renowned organization that offers simple and customer centric insurance solutions. Together with our growing branch network and their solutions portfolio, we are confident that our customers will benefit immensely.

Bharti AXA Life Insurance Company Ltd has a pan-India presence through its 251 offices and offers a wide range of value for money and need-based insurance products targeted at individuals and groups.

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